Attracting Investors by Managing Psychological Challenges in the Perspective of Serial Entrepreneurship

Since many ventures fail the intriguing thing is that entrepreneurs continue to start new businesses despite the financial, emotional, and reputational damage. These business people are called serial entrepreneurs since they frequently fail and start new ventures. This condition indicates that people may have positive intentions despite their fear of failing because entrepreneurs may gain deeper insights from failure to stay motivated. This study employs a qualitative case study to investigate whether serial entrepreneurs process failure and extract lessons to improve future ventures for attracting new investors. Interviews were conducted among 5 serial entrepreneurs who experienced success after several failures and attracted a lot of investors. The result of the study shows that serial entrepreneurs experience failure, extract valuable lessons, and develop strategies to enhance future performance. A strong network is built by serial entrepreneurs to ensure social and financial resources for profitable business operations. Serial business owners can overcome psychological barriers and win back investors' trust to keep their company going.