Dynamic capabilities as generative mechanisms: insights from Beéle’s Borondo and the Afrobeat music sector

Over the past three decades, Dynamic Capabilities (DCs) have emerged as a cornerstone of strategic management, explaining how organizations adapt, renew, and transform in turbulent environments. This study extends DC theory into the creative industries, analyzing their ontological nature in the Afrobeat music sector through the case of Colombian artist Beéle and his 2025 album Borondo. Using a sequential mixed-methods approach (SEM and in-depth interviews) with DJs and producers in Cartagena (Colombia), the research examines absorptive, adaptive, learning, innovative, and resilience capacities. Results confirm that DCs operate as higher-order generative mechanisms embedded in both artistic and organizational identity. The study contributes to the theoretical debate by emphasizing the ontological perspective and offers practical implications for sustaining artistic careers in dynamic environments, while recognizing contextual limitations.