Cultivation of Socialist Core Values among University Students in the New Media Era: Opportunities, Challenges, and Path Innovation

The profound development of the new media environment has exerted a significant impact on the cultivation of socialist core values among college students. Based on a systematic analysis of the technological characteristics and communication dynamics of new media, this paper conducts an in-depth examination of the contemporary opportunities and practical challenges in values cultivation from three dimensions: cognition, emotion, and practice. It innovatively proposes a three-dimensional cultivation framework centered on "theoretical internalization—media convergence—practical externalization," aiming to construct a values education system adapted to the new media context, thereby enhancing the contemporary relevance, effectiveness, and appeal of socialist core values cultivation.