A study on the sustainability of Baedari Secondhand Bookstore Alley in Inchoen

The purpose of this study is to shed light on the value of Baedari Used Bookstore Alley in Dong-gu, Incheon, where the lives and memories of residents are accumulated. We approach this from a local cultural perspective, emphasizing the crucial role of the community in the alley's sustainability. By examining the characteristics, values, and roles of Baedari Used Bookstore Alley in Incheon and conducting a SWOT analysis, we hypothesized that securing an independent operating base, strengthening local platform capabilities, and establishing a public support system were key factors in achieving sustainability. To explore this further, we conducted in-depth interviews with a total of 16 people from seven related fields, focusing on Baedari Used Book Prevention, to identify specific sustainability measures. As a result of the study, it was analyzed that in terms of securing an independent operating base, stable supply and demand of used books based on the community of taste, forming an independent customer base, product and space characterization strategies, and public relations capabilities based on SNS are necessary. In the area of strengthening the capabilities of the local platform, it is required to strengthen the competitiveness of alleyways and cultural hub functions, and to expand the activities of the bookstore consultative body and the functions of eco-museum. In the part of establishing a public support system, it was confirmed that a book culture revitalization project that reveals the value of used bookstore alleys and focuses on sales, focusing on building public infrastructure and preventing used books, and a project to revitalize alleyways that maintain and promote the continuity of local cultural ecosystems and communities are needed. This underscores the crucial role of public support in the sustainability of Baedari Used Bookstore Alley, and the need for everyone's involvement. Furthermore, it can be expanded to a book culture network platform based on the creation of public spaces and public-private governance.