A Study on Establishing ESG Evaluation Indicators for the Visual Arts Industry

This study proposes an ESG (Environmental, Social, and Governance) management framework and a set of indicators tailored to the visual arts sector, with a particularfocus on museums as key platforms for stakeholder communication and exchange. Drawing on global ESG standards, sector-specific initiatives, and case studies frommajor domestic and international museums, the research identifies critical challenges and unmet needs within the field. The proposed model comprises a three-tieredstructure (macro, meso, micro) and a set of indicators organized across input, process, and outcome dimensions. Validity and feasibility were assessed through expert focusgroup interviews (FGIs), based on which indicator weights were determined. By balancing universal ESG principles with the distinctive characteristics of the visualarts — such as public responsibility, creativity, diversity, and resource circulation — this study offers a contextually grounded yet scalable approach to ESG integrationwithin the sector.