Digital Transformation Processes in the Print Media Market: The Experience of the Republic of Kazakhstan

The article analyzes the experience of digital transformation of the printed press published in the Republic of Kazakhstan. Among the important trends characteristic of the Kazakhstani experience of practical development of digital technologies, multiplatform and multiformat stand out. The researcher focuses on the digital platforms of two leading Kazakhstani newspapers — “Liter” and “Kazakhstanskaya Pravda”, their content strategies and features of communication with the readership. The study concludes that the interaction of the printed press with the digital audience is insufficiently effective, which was a consequence of both weak attention to the formation and strengthening of feedback, and an ill-conceived content strategy of publications on the studied digital platforms.