Dermatologists in the digital age: Combating cosmeceutical misinformation through social media

The emergence of social media has become a dominant force shaping public perception of skincare. The widespread promotion of cosmeceuticals, often by non-medical influencers, has led to the unsupervised use of products such as alpha hydroxy acids, Vitamin C, and retinoids without appropriate clinical guidance. This unregulated consumption has contributed to a noticeable rise in irritant contact dermatitis, skin barrier dysfunction, and post-inflammatory pigmentation, particularly among younger populations. Dermatologists, despite their specialized expertise, have remained relatively passive in the digital space. This correspondence highlights the importance of dermatologists maintaining an active presence on social media, not for self-promotion, but to provide evidence-based, accessible education on the safe use of cosmeceuticals. This content, tailored for the digital format, can serve as a crucial counterbalance to misinformation, helping to bridge the gap between clinical dermatology and public awareness. The authors would also like to address ethical considerations and the medico-legal implications of online advice, highlighting the importance of maintaining professionalism while leveraging digital tools. Henceforth, short-form educational content can empower patients, reduce misuse of products, and foster trust in qualified practitioners.