21st Century Fine Art as a Means of Expression and Preservation of Cultural Identity

The purpose of the study is a comprehensive analysis of the role of 21st century fine art in the processes of formation, expression and preservation of cultural identity in Ukraine and the world against the background of global socio-cultural challenges. The methodology is based on a comprehensive interdisciplinary approach that combines theoretical analysis, historical and cultural context, as well as analysis of visual practices of contemporary fine art. Special attention is paid to critical analysis of works by Ukrainian and international artists who, through their artistic practices, represent key cultural codes and traditions. The method of comparative analysis helps to identify the features of local and global trends in the construction of identity in 21st century fine art. The influence of socio-political and technological transformations on artistic means of expression of identity is also taken into account. The scientific novelty lies in the comprehensive study of the mechanisms of reflection and construction of cultural identity in the visual arts of the 21st century using the works of contemporary Ukrainian and international artists as an example. The role of modern visual strategies, in particular digital technologies, in the preservation, transformation and active representation of national cultural identity in the context of globalization is determined. Conclusions. The article confirms that the visual arts of the 21st century serve as an important tool for reflecting and constructing cultural identity in the context of globalisation. The proposed author’s methodological model provides a comprehensive analysis of the relationship between local cultural codes and global artistic trends. Particular attention is paid to the role of digital visual strategies in the preservation and transformation of national identity. The results of the study expand the theoretical foundations of the study of cultural identity in the visual arts and may be useful for further scientific research and practical activities in the field of culture and art.