Enhancing U.S.–Vietnam Business Collaboration through Intercultural Competence

Despite increasing globalization, many international business ventures still falter due to cultural misunderstandings. This study investigates the role of intercultural competence in international partnerships, focusing on U.S. and Vietnam collaborations. Drawing from Hofstede's and Hall's cultural frameworks, a mixed-methods research was conducted involving surveys and interviews with 40 Vietnamese and American business leaders. The results demonstrate that key cultural divergences (such as communication style, perception of time, and views on hierarchy) often lead to friction and failed collaborations. However, targeted cross-cultural training was found to significantly improve mutual understanding, trust, and success rates. The study proposes an analytical model for integrating intercultural competence training into business practice and concludes with actionable policy recommendations.

Authors

Publication Details

Journal
Tạp chí Nghiên cứu Chính sách và Phát triển
Published
2025-09-19
DOI
https://doi.org/10.63640/3030-4091/jpd.apd.130
Primary Topic
International Student and Expatriate Challenges
Type
article
Field-Weighted Citation Impact
0.00
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article

Enhancing U.S.–Vietnam Business Collaboration through Intercultural Competence

Dieter Bruhn
Tạp chí Nghiên cứu Chính sách và Phát triển
International Student and Expatriate Challenges
article

Enhancing U.S.–Vietnam Business Collaboration through Intercultural Competence

Dieter Bruhn
article en

Abstract

Despite increasing globalization, many international business ventures still falter due to cultural misunderstandings. This study investigates the role of intercultural competence in international partnerships, focusing on U.S. and Vietnam collaborations. Drawing from Hofstede's and Hall's cultural frameworks, a mixed-methods research was conducted involving surveys and interviews with 40 Vietnamese and American business leaders. The results demonstrate that key cultural divergences (such as communication style, perception of time, and views on hierarchy) often lead to friction and failed collaborations. However, targeted cross-cultural training was found to significantly improve mutual understanding, trust, and success rates. The study proposes an analytical model for integrating intercultural competence training into business practice and concludes with actionable policy recommendations.

Tạp chí Nghiên cứu Chính sách và Phát triểnVol. 2(3)
Openalex Percentile: Top 70%
International Student and Expatriate Challenges
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