Online Presence and Media Interactions: A Comparative Study of three Nigerian Universities

Africa's largest online populations.With in this environment, online presence has become a critical determinant of universities' attractiveness, credibility, and stakeholder reach (Labrecque et al., 2011).Prospective students, parents, alumni, industry partners, and funding agencies now evaluate institutions through digital channels long before any face-to-face encounter (Stvilia et al., 2009).At the same time, media interaction has evolved from sporadic press liaison into an ongoing, two-way dialogue with journalists, influencers, and platform users (Grunig & Hunt, 1984;