Predictors of Innovation Adoption by Small Healthcare Firms in India: The Case of Web Accessibility Standards

Technology innovation and adoption are key economic imperatives for growth in India’s economy, and especially in the healthcare sector. As an example of firm innovation adoption, this study explores the adoption of web accessibility standards by small health care organizations in India. Adoption is found to be uniformly poor, irrespective of the size, financial resources, or type of healthcare institution. Though small health care organizations located in the largest metros had better compliance, they too fell short of the standard. The findings highlight challenges of healthcare innovation adoption by small firms in a developing country context.