DEVELOPMENT OF OPEN SCIENCE AS AN ELEMENT OF THE SUSTAINABLE DEVELOPMENT GOAL: MODEL, INFRASTRUCTURE, EDUCATIONAL MARKETING

This article explores the development of open science as an essential instrument for achieving the Sustainable Development Goals (SDGs). Open science is defined as an inclusive and collaborative approach to research, ensuring free access to scientific data, infrastructures, and knowledge sharing. The paper highlights the transformative role of universities in driving scientific progress, promoting innovation marketing, and applying open-access policies. A conceptual model of digital research e-infrastructure for Ukrainian higher education institutions is proposed, aligned with international standards. The study outlines the relevance of open science in meeting SDG 4 (Quality Education), SDG 9 (Industry, Innovation, and Infrastructure), SDG 10 (Reduced Inequalities), and SDG 17 (Partnerships for the Goals). Through document analysis, sociological methods, and comparative approaches, the research evaluates how open science enhances research commercialization, institutional competitiveness, transparency, and public participation. The paper also provides national and institutional-level recommendations to support the implementation of open science. The findings contribute to the strategic advancement of Ukrainian science and its integration into the global research ecosystem.