The New Service Agents
Jumbo and Santa Isabel are two Chilean supermarket chains belonging to the Cencosud group which, although sharing the same service vision, cater to different customer segments. Jumbo focuses on quality, variety and an extensive shopping experience, while Santa Isabel prioritises convenience, speed and competitive prices.
Authors
- Angélica Flechas
- María José Loyola
Publication Details
- Journal
- Touchpoint
- Published
- 2025-09-19
- DOI
- https://doi.org/10.30819/touchpoint.16-3.12
- Primary Topic
- Corporate Governance and Law
- Type
- article
- Field-Weighted Citation Impact
- 0.00