Digital footprints of the US e-cigarette market: correlations among retail sales data, social media activity and Google search trends
Google search trends and social media activities can serve as digital footprints of the e-cigarette market, providing reliable data sources for near-real-time monitoring of the prominence of e-cigarette brands in the marketplace.
Authors
- Richard J. O’Connor (ORCID: https://orcid.org/0000-0003-0644-182X)
- Alex C Liber (ORCID: https://orcid.org/0000-0001-7863-3906)
- Zidian Xie (ORCID: https://orcid.org/0000-0002-5149-7710)
- Maciej Lukasz Goniewicz (ORCID: https://orcid.org/0000-0001-6748-3068)
- Dongmei Li (ORCID: https://orcid.org/0000-0001-9140-2483)
Institutions
- Roswell Park Comprehensive Cancer Center (US)
- RTI International (US)
- University of Rochester Medical Center (US)
Publication Details
- Journal
- Tobacco Control
- Published
- 2025-09-19
- DOI
- https://doi.org/10.1136/tc-2025-059378
- Citations
- 1
- Primary Topic
- Smoking Behavior and Cessation
- Type
- article
- Field-Weighted Citation Impact
- 1.16