POETRY SLAMS IN THE ERMELINO MATARAZZO CULTURAL MOVEMENT: Semiosis, activism, and media

ABSTRACT This article analyses the poetry slams organised by the Ermelino Matarazzo Cultural Movement. The study addresses two productive fronts: a) the media broadcasts of the poetry slams and b) the codes of an activist culture that is articulated in these meetings. Using the cartographic method, based on theories of difference, we trace the communicational landscape of these slams and the collective as a space that results from cultural occupation. On another front, the Semiotics of Culture allows us to understand the collective’s slams as a fabric of significations, affections, and heterogeneous processes, which are articulated in the face of social inequalities in the city of São Paulo.