Transforming sustainability with digital innovation: Enhancing circular economy practices for SDG 12

This study aims to provide actionable insights into how digital technologies can be leveraged to advance circular economy (CE) practices in organizations. Future challenges in resource management and sustainability receive further attention. Semi-structured interviews were conducted with 15 global professionals from diverse industries. The analysis was carried out using Braun and Clarke's thematic analysis framework. Digital technology is critical for promoting CE practices in various industries. Blockchain, artificial intelligence, and the Internet of Things have emerged as powerful tools for advancing CE. We can alleviate waste and pollution, extend the life of products and increase their use intensity, recycle materials into the economy, and regenerate the environment through a circular approach. These innovations drive efficiency improvements and optimize resource use across various industries. Integrating digital tools holds significant potential to shift traditional linear economic models toward more sustainable and resource-efficient systems. Stronger partnerships between policymakers, businesses, and researchers will be essential in scaling digital solutions, driving responsible production and consumption, and ensuring long-term sustainability in a resource-conscious world. The study underscores industry perspectives and emerging trends, digital technologies can be effectively utilized to promote CE practices to ensure a sustainable future.