Role of Information Technology to get Customer Satisfaction and Business Improvement

Abstract: Customer is an important factor in any business or company. If the customer is satisfied, then business will work in a proper way. Since last few years business is totally or partially computerized or based on technology. Thats the reason, various software and IT tools came across in the market to run the business by using technologies. By using these tools and software businessman can give the service to the customer as per his requirement. Hence CRM systems, AI-powered chatbots, and data analytics are used to give the service to the customer in digital format. Keywords: Information Technology, IT tools, AI- powered chatbots, Data analytics, Customer bonding.