Understanding the motivations, deterrents, and incentives for rural Albertan veterinary practice

Strong alignment between student and practicing veterinarian motivations, deterrents, and incentives was observed, extending previous findings that only look at the perceptions of a single group. The results corroborated previous findings, while revealing that the same motivations and deterrents remained important for students and PVs in Alberta's geographically unique context. Finally, they provided key insights to inform policy, practice, and education developments to enhance attraction and retention rates of rural veterinarians, contributing to a path forward for addressing the rural shortage of veterinary services.