Uncovering Barriers and Enablers for Circular Economy Adoption in Romania

The adoption of the circular economy principles has been proven to reduce the pressure on the resource's conservation, which triggers economic growth and fosters social well-being.Considering the case of Romania, and comparing the indicators associated with the circular economy to the ones recorded at European Union (EU)'s level, it has been observed that some progress has been made, particularly in the waste reduction, but there is still an increased lag to EU in terms of other indicators.Furthermore, in order to have a successful transition to the circular economy, the participation of a country's citizens remains of utmost importance.In this context, the present paper analysis the determinants for circular economy adoption in Romania from the perspective of consumer.Based on the results, it has been observed that the main enablers are the consumers' intention to buy environmentally friendly products, the expectations one has related to the participation in the circular economy and the cognitive-behavioural control.Also, it has been observed that the determinants of the circular economy vary upon the on gender of the respondents.