Analysis of the Secondhand Watch Business Process Using Business Process Mapping and a Priority Matrix

General Background: The global secondhand luxury watch market has experienced rapid growth, becoming a crucial segment of the circular economy due to sustainability concerns and investment potential. Specific Background: Despite this potential, many Small and Medium-sized Enterprises (SMEs) in developing countries, such as Indonesia, struggle with informal operational practices, including inconsistent grading, unsystematic sorting, and fragmented inventory systems. Knowledge Gap: Existing studies on business process efficiency have rarely focused on SMEs in the pre-owned luxury watch sector, leaving a gap in structured frameworks tailored to this industry. Aims: This study aimed to design and validate a systematic operational model to enhance efficiency and decision-making in a case study SME, Watchout.id. Results: Using Business Process Mapping, a new workflow was created and complemented by two objective rubrics—an Effort Assessment and an Impact Assessment—integrated into a novel 3x3 Zoned Priority Matrix. This framework was further supported by a prototype inventory dashboard. Validation with the business owner confirmed the framework’s applicability and relevance. Novelty: The research introduces an enhanced decision-making tool beyond the traditional 2x2 matrix, offering more nuanced categorization and resource allocation strategies. Implications: The proposed framework provides a replicable model for SMEs in the secondhand luxury market, enabling more efficient, scalable, and data-driven operations. Highlights: Structured framework improves SME efficiency. 3x3 Priority Matrix enables nuanced decisions. Integrated dashboard enhances inventory visibility. Keywords: Business Process Mapping, Priority Matrix, Secondhand Watches, Operational Efficiency, SMEs