MỘT SỐ GỢI Ý TRONG XÂY DỰNG SẢN PHẨM OCOP DU LỊCH TRÊN ĐỊA BÀN TỈNH CAO BẰNG

The strategic development of OCOP tourism products in Cao Bang is essential for addressing practical needs and fostering sustainable tourism in the region. This study aims to provide recommendations and solutions to assist cooperatives in effectively designing, developing, and managing OCOP tourism products. By analyzing Cao Bang’s unique advantages, including its designation as a UNESCO Global Geopark, the Ban Gioc Waterfall, Ngườm Ngao Cave, and a rich cultural and historical heritage, the research highlights existing challenges regarding product quantity, diversity, and integration within the value chain. Suggested strategies include creating the "Cao Bang Quality" brand, implementing the "OCOP Triangle" model, adopting the "5 No's" criteria, certifying products as "Cao Bang Authentic," and leveraging digital transformation to improve product quality, identity, and competitiveness.. Keywords: OCOP, Tourism, Cao Bang.