Understanding business professional identity formation in higher education: A qualitative perspective

There has been limited recognition of the factors contributing to professional identity formation (PIF) in business higher education. This study addresses this gap by examining PIF among alumni from Assumption University of Thailand. The university emphasizes three core identity pillars: English proficiency, ethics, and entrepreneurial spirit, collectively referred to as the 3Es. The main objectives investigate how PIF is conveyed from alumni to individuals within their close circles, including family members and supervisors. Data were collected through in-depth interviews, capturing a multi-perspective view of identity development from alumni, including their family members and supervisors. This research reveals that professional identity is shaped not only through academic learning but also through interactions with family and organizational stakeholders. Communication competence, moral reasoning, discipline and leadership skills emerge as central to identity consolidation. Furthermore, the study highlights the influence of cultural norms, educational strategies, and work environments on graduates' identity evolution. This research contributes to the theoretical understanding of PIF by emphasizing its multidimensional nature in business-oriented higher education. It also offers practical implications for universities seeking to foster holistic professional development, including curriculum development and co-curricular activities.