Research On the Impact of Data Assetization on Enterprise New Quality Productivity

In the era of digital economy, data assets have become one of the key assets that affects the competitiveness of enterprises. The most important assets of enterprises since the 21st century is data; An important factor to significantly improve the production level and production efficiency of enterprises, and also an important engine to promote the transformation of enterprise productivity from "old" to "new". How to manage and apply data assets to promote the development of new quality productivity of enterprises is one of the important issues for the survival and development of enterprises in the era of digital economy. As an important step in mining the value of data, data assetization has aroused extensive attention and discussion on the enabling effect and enabling way of new quality productivity. This paper focuses on the specialized small and medium-sized enterprises, and studies the impact and mechanism of data assets on the new quality productivity of enterprises. The results show that: 1. The improvement of data assets will help to promote the development of new quality productivity in a variety of specialized company sizes. 2. Data assets can significantly improve the new quality productivity of specialized companies, and its core mechanism as follows: data credit enabling and capital allocation optimization; collaborative optimization of intelligent decision-making and operation; knowledge precipitation and R&D paradigm transformation; demand insight and driving mechanism of industrial upgrading; ecological coordination and value network reconstruction. 3. Data assets play a stronger role in promoting the new quality productivity of firms with smaller scale, higher information transparency and those in the western region.