Green Energy Service Initiative: Relationship Between Servant Leadership, Employee Motivation, and Organizational Culture in the Banking Sector of KP, Pakistan

This study examines how the servant leadership model may be used to advance green energy services in Khyber Pakhtunkhwa (KP), Pakistan’s banking industry. Green energy services include sustainable practices, energy efficiency, and the promotion and funding of renewable energy initiatives. The banking industry plays a vital role in encouraging environmentally friendly activities, as environmental sustainability acquires prominence. To lessen the impact on the environment and improve sustainable practices in banking operations, this study explores how the concepts of servant leadership may motivate the adoption and application of green energy services. This study investigates the effects of servant leadership on employee engagement, organizational culture, and green energy service initiatives using a mixed-method approach that includes qualitative and quantitative surveys among banking personnel. A structured questionnaire was distributed to 332 employees working in different banks under the supervision of branch managers. Convenient sampling technique was used in the collection of data. The results show that the effective marketing of green energy services is significantly correlated with servant leadership traits like stewardship, persuasive mapping, emotional healing, altruistic calling, and wisdom, and employees’ motivation to introduce green energy service initiatives in the bank’s culture. The focus of this study is to provide the banking sector in KP with specific strategies and best practices for incorporating servant leadership into their organizational structure and cultivating a sustainable culture. The study concludes with practical recommendations for policymakers and banking leaders to enhance their green service efforts, ultimately contributing to the broader goal of environmental sustainability.