Minority Media as Part of Public Service Broadcasters in Societies in Transition: Insights into the Serbian Language Channel in Kosovo

RTK 2 is an unordinary example that helps unravel the complex process of establishing, operations, and the role of minority-language media within public service broadcasters in transitional societies that have a legacy of war. As a Serbian-language television channel within the Radio Television of Kosovo, RTK 2 also provides an opportunity to analyze media outlets that were established as part of conditions imposed by foreign political decision-makers in countries where the largest minority is subject to the dual influence of both the official majority’s politics and that of the kin-state. Through an analysis of legal documents and an analysis of the news discourse, this study addresses two key aspects: the practical implementation of the concept of a public television channel for the largest ethnic minority within a multiethnic PSB at the managerial and news content level. The analysis confirms that RTK 2 attempts to maintain a balance between rival political factors influencing it, but this has a negative impact on the quality of its news content. This study contributes to the field by presenting a unique but under-researched case that can inform future comparative research on minority programs within the framework of public service broadcasting in multiethnic environments. The findings provide lessons learned from the operational practices of programs essential to the concept of multiethnic societies, yet shaped and constrained by political conditions.