Bibliometric Analysis of Global Trends and Future Research Paths in Sustainable Consumption Research

Abstract: This study intends to summarize and integrate the existing literature on sustainable consumption, commonly called sustainable consumption intention/behavior. It also aims to recommend future research propositions for sustainable consumption within the field of marketing research. The bibliographic data of 257 documents was extracted from the Scopus-indexed database of journals in A* from the ABDC LIST 2022, covering the period from 1980 to 2024. VOSviewer was utilized to conduct the analysis. The findings indicate that recent years have witnessed increased productivity, with numerous authors demonstrating a keen interest in studying sustainable consumption. The central themes of sustainable consumption studies are sustainable tourism, sustainable consumer behavior, ethical consumption, environmental ideology, behavior change, social responsibility, sustainable transportation, ethical and environmentally sustainable behavior, and energy, food, and environmental sustainability. The article offers a comprehensive overview of the sustainable consumption topic, including thematic analysis, and proposes future research trajectories within the field. A thorough and inclusive overview of the predominant trends in sustainable consumption was conducted using the Scopus Indexed database and a bibliometric analysis. This research contributes to the literature by offering a clear, data-driven analysis of the field and highlighting emerging research areas. The study contributes to understanding how sustainable consumption intersects with climate action and other SDGs, offering actionable insights for policymakers, researchers, and practitioners.