Impact of social media on pregnancy in India

Pregnancy is a transformative period that may be influenced by digital engagement. This cross-sectional study among 96 pregnant women assessed the impact of demographic and obstetric factors on perceptions of social media and its link to anxiety. Higher education and later trimester were significantly associated with more positive social media experiences. However, increased social media engagement correlated with heightened pregnancy-related anxiety (p < 0.001). Thus, we show the dual impact of social media and the importance of incorporating digital literacy and emotional support into antenatal care.