Hybrid Crude Palm Oil in Brazilian Regions: Evaluation of Knowledge, Perceptions, and Consumption Potential

The hybrid <i>Elaeis oleifera</i> × <i>E. guineensis</i> crude palm oil (HCPO), when compared to traditional crude palm oil (CPO), <i>E. guineensis</i>, presents higher levels of oleic acid, vitamin E, and carotenoids, and agronomic advantages for cultivation. This study aimed to analyze the perception, knowledge, and potential consumption of hybrid crude palm oil in different regions of Brazil. Data collected through an online questionnaire with 16 questions revealed that Brazilian consumers (<i>n</i> = 1065) had a limited understanding. Most responses (61.10%) did not accurately define this type of oil. The overall perception of the HCPO was predominantly neutral. Participants from the Southeast and Northeast regions had a more positive perception of the HCPO. The survey indicated that most participants (52.58%) expressed interest in trying HCPO, whereas 39.43% showed interest in buying products containing this oil, suggesting its potential market acceptance in Brazil. Future studies may encourage the popularization of this oil through the characterization, development of food products, and investigation of its health effects.