From Sensory to Narrative: A Corpus-Based Analysis of Wine-Tasting Notes in International Contexts

International professional writers must consider cultural and linguistic differences in their rhetorical choices. Yet limited studies have explored the practice of international and multilingual professional communication. This article reports on a corpus-based contrastive study of wine-tasting notes (TNs) produced in North America and Spain. The findings reveal that the Spanish TNs focus on sensory attributes whereas the North American TNs focus on narrative elements about wineries and food pairing. The authors conclude by positing the importance of a context-centered rather than a language-centered approach to international professional communication.

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Publication Details

Journal
Journal of Business and Technical Communication
Published
2025-09-18
DOI
https://doi.org/10.1177/10506519251372580
Citations
1
Primary Topic
Translation Studies and Practices
Type
article
Field-Weighted Citation Impact
10.42
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article

From Sensory to Narrative: A Corpus-Based Analysis of Wine-Tasting Notes in International Contexts

Belén López Arroyo, Suguru Ishizaki
1 citations
Journal of Business and Technical Communication
Translation Studies and Practices
10.42
article

From Sensory to Narrative: A Corpus-Based Analysis of Wine-Tasting Notes in International Contexts

Belén López Arroyo, Suguru Ishizaki
article en
1 citations

Abstract

International professional writers must consider cultural and linguistic differences in their rhetorical choices. Yet limited studies have explored the practice of international and multilingual professional communication. This article reports on a corpus-based contrastive study of wine-tasting notes (TNs) produced in North America and Spain. The findings reveal that the Spanish TNs focus on sensory attributes whereas the North American TNs focus on narrative elements about wineries and food pairing. The authors conclude by positing the importance of a context-centered rather than a language-centered approach to international professional communication.

Journal of Business and Technical CommunicationVol. 40(1)
Universidad de Valladolid (ES), Carnegie Mellon University (US)
Openalex Percentile: Top 2%
Translation Studies and Practices
10.42
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