From the President: Starting a New Chapter

Health care is rapidly changing, and the AMWA is primed to help medical communicators meet these needs. The AMWA Board of Directors (BOD) has spent this entire year undergoing a strategic planning initiative. Accordingly, we have been thinking about the DNA of this organization and how to best position our medical communicators to face current and future challenges. The considerations have been all-encompassing; these have included the dynamic business needs due to advances in artificial intelligence (AI), differences in funding and prioritization by governments and private institutions, policy and rule changes that affect our business models, internal and external stakeholder and key opinion leader engagement, upleveling our skill sets and knowledge bases, and micro- and macro-economic considerations.