A Study on Fandom Activities of Married Women - Focusing on Constraints

Recently, leisure activities have been recognized as important means to relieve emotional difficulties and enhance quality of life. Among these, fandom activities of married women have gained increasing attention as a form of leisure activity. However, married women have experienced constraints that affect their participation in fandoms. This study focuses on married women engaged in popular music fandom, investigating how constraints related to traditional family roles, social age norms, and expenditure burdens are associated with the feelings of guilt and intentions to discontinue fandom activities. The findings of this study are as follows. The constraint factors significantly increased the feelings of guilt, especially family role responsibilities, age norms, and expenditure burdens. These feelings of guilt affected the intention to discontinue fandom participation. Further, married women with minor children perceived greater family role responsibilities and expenditure burdens compared to those with adult children. The findings of this study allow several implications for academic and policy considerations. These findings expand the understanding of fandom participation among married women by highlighting the challenges they face.