PRINCIPLES OF PUBLIC ADMINISTRATION OF GAMBLING IN UKRAINE

which undermine the effectiveness of public policy in the gambling sector.The article analyzes examples of the implementation of transparency (through online monitoring of transactions), accountability (through formalized sanctioning procedures), and proportionality (through temporary and substantiated wartime restrictions).The necessity of enhancing public oversight mechanisms, introducing clear administrative standards, and increasing transparency in decision-making is emphasized.The conclusion is drawn about the need to update the regulatory framework, foster an ethical culture of administration, and ensure a balance between public interests, societal safety, and the rights of business entities.Prospective directions for legislative improvement are outlined, aiming not only to prevent gambling addiction but also to promote responsible entrepreneurship in the gambling sector.