How Do People Who Smoke Respond to Novel Tobacco Pack Warnings? Two Cross-Sectional Studies from Aotearoa New Zealand
PWLs conveying the financial costs of smoking and communicating empathetic health messages and family-oriented risks may stimulate thoughts of quitting more effectively than a control using a health-oriented PWL designed to arouse fear. Priority groups' differing responses to PWLs support earlier work that recommended complementing health-oriented PWLs with warnings featuring more diverse themes. Countries considering introducing or refreshing tobacco pack warnings should consider developing PWLs that recognize smoking's impact on well-being in its broader sense, given these appear as effective, if not more effective, than PWLs featuring graphic health images.
Authors
- Paul F. Burke (ORCID: https://orcid.org/0000-0003-0978-0237)
- Lani Teddy
- Janet A Hoek (ORCID: https://orcid.org/0000-0003-4362-1539)
- Philip Gendall (ORCID: https://orcid.org/0000-0002-2459-6393)
- Andrew Waa (ORCID: https://orcid.org/0000-0002-8078-0283)
- Christine Eckert (ORCID: https://orcid.org/0000-0002-8573-6978)
Institutions
- University of Technology Sydney (AU)
- Centre National de la Recherche Scientifique (FR)
- The University of Sydney (AU)
- Inserm (FR)
- École des Hautes Études en Santé Publique (FR)
- University of Otago (NZ)
- EBS University of Business and Law (DE)
Publication Details
- Journal
- Nicotine & Tobacco Research
- Published
- 2025-08-07
- DOI
- https://doi.org/10.1093/ntr/ntaf167
- Primary Topic
- Smoking Behavior and Cessation
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- Health Research Council of New Zealand