The Confluence of Gender and Entrepreneurship: Moving Research Forward by Embracing Parallel Research Streams
This paper aims to synthesize the gap between two traditionally separate fields, gender and entrepreneurship, by creating a coherent and integrated program of research that explores the intersection of these domains. Through a comprehensive literature review, we identify themes that connect these fields and inform future scholarship. Our findings reveal that systemic biases within the entrepreneurship ecosystem, rather than individual deficiencies, perpetuate discrimination and inequalities against women. The focus has been unfairly placed on women to ‘fix’ themselves rather than addressing structural barriers. Additionally, we highlight the need for theoretical and methodological shifts, as the current reliance on feminist empiricism, postfeminism, and quantitative research provides an incomplete picture. Poststructural feminism and qualitative approaches are necessary to capture the full complexity of gender dynamics in entrepreneurship. From a practical perspective, this research offers actionable insights for both entrepreneurship educators and small business consultants. Educators are encouraged to revise curricula to integrate gender-sensitive frameworks, adopt inclusive teaching methods, and promote critical discussions on structural inequities. Small business consultants are urged to challenge biases in advisory practices, tailor their guidance to address gender-specific challenges, and advocate for systemic policy changes that promote inclusivity. By addressing these practical implications, stakeholders can contribute to the creation of a more equitable entrepreneurial ecosystem. This paper is among the first to systematically integrate insights from both gender and entrepreneurship research, offering actionable strategies and new directions for both scholarship and practice.
Authors
- Tasha Richard (ORCID: https://orcid.org/0000-0002-4391-3796)
- Jeffrey E. Muldoon (ORCID: https://orcid.org/0000-0002-3913-6293)
- Younggeun Lee (ORCID: https://orcid.org/0000-0002-4723-2728)
Institutions
- Dalhousie University (CA)
- Southeastern Louisiana University (US)
- California State University Los Angeles (US)
Publication Details
- Journal
- Journal of Small Business Strategy
- Published
- 2025-09-18
- DOI
- https://doi.org/10.53703/001c.143464
- Primary Topic
- Entrepreneurship Studies and Influences
- Type
- article
- Field-Weighted Citation Impact
- 0.00