Research on the impact mechanism of corporate ESG information disclosure on consumer loyalty

With the deepening of green consumption and sustainable development concepts, corporate ESG information disclosure has become a focus of public attention, but there is a mismatch between the content of disclosure and consumer demand. This article uses consumer resonance and brand identification as chain mediating variables to construct a theoretical model to explore the impact mechanism of ESG information disclosure on consumer loyalty and analyze the moderating effects of regional consumption levels and industry attributes. A questionnaire survey was used to collect 282 valid samples, and the results were tested using structural equation modeling and bootstrap methods. The results show that ESG information disclosure has a significant positive impact on consumer loyalty; consumer resonance and brand identification play a mediating role, and the two form a chain mediation; regional consumption levels and industry attributes have a moderating effect. This research provides a reference for companies to optimize ESG disclosure strategies and for governments to improve relevant regulations.