A Study on Legal Dilemmas and Their Causes in Protecting Online Consumers' Rights and Interests in the E-Commerce Environment

With the rapid development of the platform economy, online consumption has become an important part of daily life for residents in China. However, the protection of consumers' rights and interests still faces many new challenges. Against the backdrop of the platform economy, this paper systematically sorts out the frequent issues arising at various stages of transactions and explores the legal dilemmas in the protection of online consumers' rights and interests. Secondly, it analyzes the existing problems in China's current legal system from three dimensions: legislation, law enforcement, and judicature, and explores the underlying causes, aiming to provide ideas for improving the legal system in the e-commerce field and promoting the sustainable development of the platform economy.