Research on the Design Strategy of Digital Cultural and Creative Products Based on Eye Movement Experiment: The Case of Lingnan Jade Sculpture in Guangdong Province

This study focuses on Lingnan jade sculpture in Guangdong. It explores new strategies for digital cultural and creative product design with the help of eye-tracking technology and the preferences of contemporary young people. Through eye-tracking experiments, we screened the visually focused Lingnan jade carvings, extracted the key works, combined them with keywords related to young people's preferences, and utilized the AIGC tool to generate innovative digital cultural and creative works. This strategy provides theoretical and practical references for the innovative development of traditional crafts in the digital age.