The Effects of Mindset on Exercise Passion and Perceived Performance Based on Golf YouTube Viewing Status

With the rapid growth of digital technology, YouTube has emerged as a key platform, with the COVID-19 pandemic accelerating the use of golf lesson channels and increasing golf participation and performance improvement. This study aims to analyze the effects of mindset and exercise passion on perceived performance based on YouTube viewership status, providing foundational data to support psychological engagement in golf participation. A total of 345 participants were surveyed, including 262 golf YouTube viewers and 83 non-viewers. Data were collected via a structured questionnaire and analyzed using SPSS 28.0, descriptive statistics, correlation analysis, and multiple regression analysis. The main findings are as follows: First, among YouTube viewers, the growth mindset positively influenced exercise passion, as well as perceived performance. Second, an analysis of the impact of exercise passion on perceived performance among golf YouTube viewers showed that obsessive passion had a significant positive effect on perceived performance. Third, an analysis of how the mindset of non-viewers affects exercise passion and perceived performance indicated that growth mindset had a significant positive influence on harmonious passion and perceived performance. Fourth, an analysis of the effect of exercise passion on perceived performance among non-viewers showed that obsessive passion significantly and positively affected perceived performance.