Siri Culture Representing Self-Respect and Honor in Higher Education Leadership (Case Study at Puangrimaggalatung University)

Objective: The rector's leadership in higher education in carrying out learning has not appeared as honest, brave, firm, fair, and truthful, being trapped in short-term interests and pragmatism. This deviates from the noble values of past leadership. The purpose of this study was to describe and analyse the application of siri culture as a sense of shame, self-esteem, and honour through the values of lempu (honesty), macca (intelligence), warani (courage), adele (justice), and getteng (firmness) in the leadership of the rector of Puangrimaggalatung University in the implementation of learning. Method: This qualitative research employed a case study design using thematic analysis. Results: The findings revealed that in the value of lempu, the rector’s actions aligned with his words, showing apologetic and forgiving attitudes and maintaining trust. In the value of macca, the rector demonstrated high initiative, careful and earnest work, and good emotional stability. Regarding warani, the rector was ready to receive both good news and criticism and acted decisively. In adele, the rector exhibited fairness and balance in speech and actions. Lastly, in getteng, firmness was shown through steadfast beliefs, unwavering decisions, sincerity, honesty, and strong camaraderie. Novelty: These values synergistically contribute to effective leadership. This study contributes to the development of leadership in higher education, value-based leadership, and national character building.