The Impact of Social Media on FOMO and Fear of Exclusion: A Study on Social Media Users’ Behavior in Vietnam

This study aims to explore the role of social media in fostering the Fear of Missing Out (FOMO) and the Fear of Social Exclusion, particularly among social media users in Vietnam. The rapid expansion of social media platforms such as Facebook, Instagram, and TikTok has brought many benefits in terms of social connection and interaction. However, excessive use of social media can also lead to psychological consequences, such as anxiety from missing out on information or feeling isolated from social groups. The study employs a quantitative research method with a sample of 300 social media users aged 18 to 45 in Vietnam, representing the age group with the highest level of social media interaction. Data was collected through a survey and analyzed using Structural Equation Modeling (SEM) with AMOS software. The results indicate that perceived centrality on social media significantly influences user engagement and addiction, which, in turn, increase the likelihood of experiencing fear of exclusion; this fear of exclusion subsequently leads to FOMO. These findings emphasize the relationship between social media use and psychological issues, providing recommendations for users and managers to mitigate the negative effects of social media. This research context is particularly relevant in the digital age, where social media usage has become an integral part of daily life. With the rapid advancement of information technology, social media platforms have become essential tools for connection, yet they also pose significant risks to mental health. In the context of Vietnam, where social media is becoming increasingly prevalent, understanding its psychological impacts will help develop better strategies for managing and promoting healthier social media usage.