Pathway to Entrepreneurial Success Through Green Entrepreneurial Orientation and Environmental Dynamism

ABSTRACT Environmental dynamism produces swift changes that undermine entrepreneurs' ability to create long‐term plans, as SMEs in Pakistan encounter various difficulties in this interaction, requiring innovative approaches for sustainable development. This study analyzes entrepreneurial success in social network relations, evaluating green entrepreneurial orientation and environmental dynamism as mediators alongside entrepreneurial competencies as a moderator. A total of 358 senior managers participated in this research, selected through simple random sampling methods and analyzed using SmartPLS 4.0. The outcomes of this study demonstrate how SMEs can sustainably grow their businesses through social networks, which enhance their fundamental business approaches and operational success levels. Results indicate that green entrepreneurial orientation and environmental dynamism are associated with a positive indirect relationship in achieving entrepreneurial success. The influence of social networks on entrepreneurial success receives additional strengthening power from the moderation factor of entrepreneurial competencies. The research findings provide decision‐making support for sustainable practices and SME development initiatives, benefiting both entrepreneurs and government authorities.