Application of Affective Computing Technology in Audience Feedback Analysis of Online Short Dramas — How to Accurately Capture Audience Emotional Preferences through AI

With the rapid development of online short dramas, accurately grasping audience emotional preferences is crucial for their creation and dissemination. This paper focuses on affective computing technology, explores its application in audience feedback analysis of online short dramas. By sorting out relevant theories and technologies and combining with practical case analysis, it expounds how to use AI to achieve accurate capture of audience emotional preferences, aiming to provide new ideas and methods for content optimization and market expansion in the online short drama industry.