Unlocking leadership identity and influence: the role of photovoice in organizational sensemaking

Purpose Understanding and influencing organizational culture is essential for leaders to drive change. However, capturing and measuring culture remains a challenge due to its intangible nature. In this study, we address this issue, using the concept of sensemaking to explore how creative methodologies – specifically, photovoice – can contribute to the process of interpreting organizational culture. Design/methodology/approach Our study employed a multi-stage photovoice methodology with 36 senior leader apprentices. Participants attended workshops introducing the concepts of strategy and culture and the process of photovoice. After completing a photo collection task, participants engaged in a structured debriefing in collaboration with peers and a reflective writing activity. The study culminated in an exhibition, displaying photographs and narratives to a broader audience. Results were derived from a thematic analysis of participant-generated written narratives and findings from focus groups conducted at the study’s conclusion. Findings By making intangible cultural facets visible and comprehensible, we show that photovoice not only aids in understanding organizational culture but also serves as a catalyst for action, empowering leaders to identify opportunities for impactful influence. We contribute to sensemaking literature by highlighting the value of external “sensegivers” in facilitating leaders’ understanding of culture and their influencing opportunities. Originality/value We show the value of leaders engaging in deliberate, creative sensemaking. We suggest photovoice is a powerful tool for exploring hard-to-articulate topics, supporting leaders’ role identity and stimulating commitment to influence. Our methodological transparency means that the findings can inform leadership development strategies.