The Impact of Online Learning Platforms on Fragmented English Learning for College Students--Take Bilibili as an example

Against the backdrop of the booming development of digital technology, online learning has become an important way for college students to improve their English ability in their spare time. Bilibili, as a representative platform, attracts a large number of learners with its massive learning resources and unique interactive mechanism. This study takes Bilibili as an example to analyze the characteristics of college students’ fragmented English learning on Bilibili and find out how online learning platforms affect college students’ fragmented English learning. After analysis, it was found that learners often use mobile devices to access content during their spare time. During the learning process, there are situations such as irrelevant barrage interference and difficulty in identifying high-quality resources. Meanwhile, the coexistence of entertainment and learning content also affects learning focus. Based on this, this article proposes the following suggestions: online platforms need to optimize content review mechanisms, refine classification labels and improve algorithms to increase recommendation diversity to enhance support functions, while learners need to strengthen goal management and efficiently integrate fragmented knowledge using platform tools.