Crisis management of hospitality enterprises

Constant economic crises and war escala­tion in Ukraine create stressful business conditions for economic entities. Counteraction to external negative challenges can no longer be carried out by adaptive mechanisms, because the threat of physical damage (in particular, destruction) is practi­cally impossible to predict and eliminate. This causes the need for hospitality entities not only to conduct foresight research and analyse problems, but also to develop alternative tools and strategies for survival and development. Therefore, the development of innovative anti-crisis business strategies is an urgent scientific task. The main hypothesis is put forward that military crise, in particular the full-scale war in Ukraine, are "black swans", which requires a revision of traditional approaches to anti-crisis management. The development of the hypothesis and the argumentation of the proposed measures for anti-crisis management by hospitality entities are based on the use of theoretical methods (analysis, synthesis, syste­matization, compa­rative analysis), as well as systemic approaches (Enterprise Risk Mana­gement (ERM), Risk Maturity Model (RMМ). The concept of anti-crisis management, the main types of crises and mechanisms for counteracting them (security) are considered. The threats and risks that hospitality entities face in conditions of war crimes are charac­terized. The international experience of post-war recovery of other coun­tries that have experienced military conflicts is studied, which can be adapted to improve the anti-crisis management methodology. Practical insights into risk management and scenario planning in the hospitality sector against the backdrop of unforeseen challenges are offered. Based on the research conducted, a conclusion is drawn about the possible rapid recovery of tourist flows after the war in Ukraine (based on the analysis of similar scenarios) and the readiness of hospitality entities to provide quality services. The authors propose strategic approaches to crisis management in the hospi­tality sector in turbulent conditions. The results of this research form a theoretical value for both the mana­gement of hospitality entities and the scientific community as a discussion field for discussing effective crisis management solutions in wartime