THE IMPACT OF LOGISTICS MANAGEMENT ON COMPANY PERFORMANCE IN KERALA: A FOCUS ON ICTT

The research investigates the impact of logistics management on corporate performance in Kerala, with a particular emphasis on the ICTT. The research involved 182 respondents from various companies in the region. The study utilizes diverse statistical techniques, encompassing descriptive analysis, reliability assessments, a correlation matrix, and mediation analysis, to investigate the impact of logistics planning, technological integration, infrastructure quality, and supply chain flexibility on organizational performance. The findings indicate that logistics planning (Mean = 3.85, Cronbach’s Alpha = 0.89) and technological integration (Mean = 4.10, Cronbach’s Alpha = 0.86) exhibit a significant positive correlation with company performance (Mean = 4.05, Cronbach’s Alpha = 0.90). The correlation coefficients for these factors are r = 0.75 and r = 0.72, both with a significance level of p < 0.01. Moreover, infrastructure quality exhibits a positive correlation with company performance (r = 0.68, p < 0.01). A significant finding of the research is that supply chain flexibility serves as a mediating factor in the relationship between logistics management and company performance, exhibiting an effect size of 0.35 (95% CI: 0.25, 0.45). In conclusion, the study emphasizes the significance of efficient logistics management, supported by technology and strong infrastructure, in enhancing company performance. Also, making the supply chain more flexible is important for making these good effects even better, which gives businesses a long-term competitive edge in Kerala's fast-paced business world.