The effects of innovativeness, price consciousness, and personal perceptions on behavioural attitude and intention in sharing economy: a meta-analytic structural equation modelling

This study is to synthesise research on how innovativeness and price consciousness impact behavioural intention and how the sequential mediating mechanisms of cost/risk perception, value perception, and attitude function in a meta-analytic structural equation model. This meta-analysis presents data from 164 empirical studies with a sample size of 61,559 respondents. The results indicate that innovativeness exerts a stronger significant total effect on behavioural intention than price consciousness. Attitude plays a significant mediating role in the relationship between innovativeness and behavioural intention and a masking role in the relationship from price consciousness to behavioural intention. The independent mediating effect of cost/risk perception and value perception and their subsequent mediating effects through attitude are all significantly positive. However, the sequential mediating effects of cost/risk perception are very weak. This study pioneers a comprehensive analysis of how personality traits influence behavioural intentions in the sharing economy.