How to Bring an Innovative Replacement Product to Market: The Case of Sodium-Ion Batteries

In conditions where 90% of the battery market is occupied by lithium and lead solutions, launching a replacement product seems risky. But SNDGLOBAL's experience proves that even with a limited budget, you can occupy a niche if you focus on specific advantages and work with the audience. The material examines the experience of bringing sodium-ion batteries to market — a technology that brings benefits to industrial customers.