Impact of e-brand experience on loyalty: mediating role of e-brand engagement and trust

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

Authors

Publication Details

Journal
International Journal of Services Economics and Management
Published
2025-01-01
DOI
https://doi.org/10.1504/ijsem.2025.10073526
Primary Topic
Technology Adoption and User Behaviour
Type
article
Field-Weighted Citation Impact
0.00
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article

Impact of e-brand experience on loyalty: mediating role of e-brand engagement and trust

J. Hemalatha, Y. Anjel Raj, K. Srinivasan, Thokchom Nandarani Devi
International Journal of Services Economics and Management
Technology Adoption and User Behaviour
article

Impact of e-brand experience on loyalty: mediating role of e-brand engagement and trust

J. Hemalatha, Y. Anjel Raj, K. Srinivasan, Thokchom Nandarani Devi
article en

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

International Journal of Services Economics and ManagementVol. 1(1)
Openalex Percentile: Top 75%
Technology Adoption and User Behaviour
DOISourceOpenAlex
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Impact of e-brand experience on loyalty: mediating role of e-brand engagement and trust — J. Hemalatha, Y. Anjel Raj, et al. · International Journal of Services Economics and Management (2025) | TGRS Research Map | TGRS