Blogosphere as a tool for developing the marketing potential of a manufacturing enterprise

The article examines the concept of "blogosphere" as a tool that increases the marketing potential of an enterprise. It is assumed that the introduction of the blogosphere is necessary not only for companies working with the B2C business model, but also for industrial organizations whose activities are aimed at B2B. Historically, every commercial enterprise strives for profi t. However, it is not only about this fact. Maximizing profit or finding different ways and opportunities to obtain it is much more important. Desiring to accomplish the main goal, organizations form different kinds of strategies, thereby getting closer to achieving it. These strategies include business, corporate, and functional, which in turn are subdivided into marketing, production, fi nancial, innovative, etc. The greatest attention is drawn to the fi nancial strategy, the implementation of which depends on the fundamental analysis of the organization. Financial and economic activities and market analysis act as a fundamental analysis of strategy.